Best foot forward

Yiannis (L), Harry (centre), Gerry (R) Demopoulos, directors of Tower London

It’s not every day I get to shoot so close to home for Drapers Magazine. In the current issue, I photographed the father (Harry) and sons (Yiannis and Gerry) team behind Tower London at their latest store in Wood Green.

Recent winners of the 2014 Drapers Footwear & Accessories Awards Independent Retailer of the Year, they proudly showed off their new concept store and explained the secret to their success. Despite heavy competition from the big chains, doom and gloom on the high street and online price slashing, their key has been the resurgence of the independent sector and good old-fashioned personal service.

The family-run business may only be small at the moment, but it’s ambitious and looking to open many more stores over the coming years, with the next one due on Brick Lane in 2015.


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