The final countdown

I’m not usually one to do event photography. It’s just not my kind of thing, the kind of style and brief that most PRs ask for. But The Telegraph wanted something a bit looser and so I agreed. It was also a good excuse to try out some fast glass – 50mm f1.2, 35mm f1.4. V nice…

The night of Wed 18 April, The Telegraph organised an event to celebrate the final countdown of 100 days to the start of the London 2012 Olympics. Held at the Mandarin Oriental hotel in London, athletes, organisers and sponsors were invited to celebrate the forthcoming games and also big up The Telegraph’s coverage with champagne and nibbles.

It’s easy to take the usual jaded, cynical stance that London 2012 will just be a shambles of overt brand placement and organisational bungling. (The BBC comedy series Twenty Twelve strikes the sweet spot.) But when Denise Lewis took to the stage (still looking amazing), everyone was captivated. Her gold medal winning performance from Sydney 2000 replayed on the monitors brought the audience to their feet and the inspiring effect of this ultimate symbol of sporting triumph was palpable.

As one presenter commented, ‘The closer the games get, the more the excitement will grow. It is a once in a lifetime event, and however cynical you may be now, who won’t want to watch the Olympic torch passing through their neighbourhood when the time comes?’

The Noisettes rounded off the evening nicely playing a small set on stage.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s